The Challenge
The warehouse industry was drowning in outdated, bloated software that made simple tasks complicated. Companies juggled five or more separate apps—one for inventory, another for orders, a third for invoicing, separate tools for HR and task management—each with clunky interfaces designed in the 2000s. Workers needed dedicated IT teams just to navigate software that was supposed to make their jobs easier. The fragmented ecosystem meant constant app-switching, duplicate data entry, information silos, and endless frustration. Warehouse operations demanded a modern, all-in-one ERP system that felt intuitive from day one, not another complex beast requiring weeks of training and specialized staff just to operate.
Our Role
We handled all UI/UX design and frontend development for the Digitrack ERP platform. We owned the complete user experience design across all modules, built the entire TypeScript frontend application, and handled all API integration connecting the interface to backend services and AI automation systems.
The Approach
Our strategy centered on radical simplification through intelligent design. The goal wasn't to cram every feature into cluttered screens—it was to create a unified system where complex warehouse operations feel effortless. We prioritized intuitive workflows that mirror how warehouse teams naturally think about their work, not how legacy software forces them to operate. Every module needed to feel cohesive, visually consistent, and logically connected. The design philosophy: if users need a manual or specialized training, we failed. The app should guide users through inventory management, order processing, HR tasks, and analytics as naturally as browsing a well-organized warehouse.