Marketing

Tiesta Social Media Management

Built a beverage brand's social presence from zero in 1 month—creating vibrant visual identity and organic community growth to support e-commerce launch and drive product discovery

Client Tiesta

Year 2024

Services Social Media Management, Campaign Management, Post and Visual Designs

Duration 1 month

The Challenge

Tiesta was preparing to launch their e-commerce platform, but they had zero social media presence to drive traffic or build brand awareness. Despite over a decade of offline success selling beverages through retail and distribution, their digital footprint was nonexistent—no Instagram showcasing their products, no Facebook community engaging with their story, no visual content communicating their brand personality. Launching an e-commerce store without an established social audience meant they'd be selling into a void. Potential customers wouldn't discover the products, there'd be no social proof to build trust, and the brand would lack the lifestyle context that makes beverages aspirational. They needed a complete social media presence built from scratch—and fast—to create momentum for the e-commerce launch.

Our Role

We handled all social media management, building Tiesta's entire digital social presence in just one month. This meant setting up all social accounts, defining the complete visual and content strategy, creating and designing every post, managing launch campaigns, and growing the initial follower base organically—executed under an aggressive timeline to support the e-commerce launch.

The Approach

Our strategy centered on creating a vibrant, energetic visual identity that made Tiesta's beverages feel exciting, refreshing, and social. Beverage brands succeed on social media when they connect emotionally—people don't just buy drinks, they buy moments, energy, and lifestyle. The approach was to position Tiesta as the beverage that enhances everyday moments: post-workout refreshment, afternoon energy boosts, social gatherings with friends. We focused on bold colors, dynamic photography, and relatable lifestyle content that made followers want to grab a Tiesta product immediately. The goal was rapid organic growth through highly shareable content that drove traffic to the soon-to-launch e-commerce store.

Discovery & Research

We started by analyzing successful beverage brands on social media—studying what makes people engage with drink content and ultimately click through to purchase. Most beverage brands fell into two camps: either hyper-polished commercial aesthetics (perfect product shots, expensive production) or overly casual user-generated vibes (authentic but unprofessional). We spotted an opportunity: create content that feels energetic and approachable while maintaining visual polish. We researched what drives beverage discovery on Instagram—color psychology in food/drink content, the power of condensation and texture in drink photography, and how lifestyle context makes products desirable. The key insight: people share beverage content when it looks incredibly refreshing and fits a specific moment they can relate to. We needed to make every post visually crave-worthy while connecting to real-life scenarios where Tiesta products made sense.

Design & Development

We built a fast-paced content calendar mixing product-focused shots, lifestyle moments, ingredient highlights, and behind-the-scenes glimpses of Tiesta's 10+ year heritage. For visual design, we developed a vibrant color palette using bold backgrounds, dynamic angles, and close-up textures that made drinks look incredibly appealing. We designed all posts in Figma before publishing, ensuring consistent typography, clean layouts, and strong visual hierarchy. Photography direction emphasized condensation on bottles, pouring action shots, and hands holding drinks in relatable contexts—gym bags, office desks, outdoor activities. We launched pre-e-commerce teaser campaigns building anticipation for the online store launch, using countdown posts and sneak peeks to create urgency. The caption strategy balanced product education (flavor profiles, ingredients, benefits) with emotional storytelling around energy, refreshment, and everyday moments. Growth tactics were purely organic but aggressive—strategic hashtags targeting beverage enthusiasts and local communities, engagement with fitness and lifestyle accounts, contests encouraging user-generated content, and collaborations with micro-influencers in the health and wellness space. Everything was designed to drive traffic to the upcoming e-commerce platform while building a community that felt invested in the brand's digital launch.

Final Design

The final social presence established Tiesta as a vibrant, energetic beverage brand with a cohesive visual identity optimized for product discovery and e-commerce conversion. The content strategy successfully balanced crave-worthy product showcasing with relatable lifestyle moments, creating desire and urgency around the upcoming online store launch. The bold aesthetic differentiated Tiesta from both overly commercial and overly casual beverage competitors, and organic growth tactics built an engaged initial community primed to become first customers when e-commerce went live.

Results & Outcomes

The campaign successfully launched Tiesta's social media presence and built initial brand awareness ahead of the e-commerce platform launch. In just 1 month, the brand went from complete social invisibility to an active digital community, creating the essential social proof and traffic foundation needed for successful online sales.

Key Achievements

Launched complete social media presence from zero in just 1 month—opened accounts, defined strategy, and built brand identity on aggressive timeline

Created vibrant visual identity optimized for beverage product discovery with bold colors, dynamic photography, and crave-worthy aesthetics

Designed and managed all content including product showcases, lifestyle moments, teaser campaigns, and e-commerce launch countdown

Built organic follower base through strategic hashtags, engagement tactics, and micro-influencer collaborations—zero paid advertising

Established content calendar balancing product education, emotional storytelling, and user-generated content campaigns

Created social proof and traffic foundation essential for successful e-commerce platform launch, driving initial customers from social discovery

What We Learned

This project reinforced that beverage brands absolutely need social presence before launching e-commerce—trying to sell drinks online without visual content and social proof is nearly impossible. We learned that aggressive timelines force ruthless prioritization: we couldn't test ten visual styles, we had to commit to a bold direction immediately and execute consistently. The biggest surprise was how much initial momentum you can build in just one month if the content genuinely makes people crave the product—beverage photography that emphasizes refreshment, texture, and relatable moments drives engagement far more than generic product shots. If we were starting over, we'd launch user-generated content contests even earlier to build community participation from day one—waiting until week three meant missing some viral potential. This experience fundamentally shaped how we approach pre-launch social strategy: building anticipation through teasers and countdowns converts followers into customers the moment e-commerce goes live.