Development

Tiesta E-Commerce Platform

Launched a decade-old beverage brand into e-commerce—designed and built a complete online storefront that transformed 10+ years of offline expertise into a seamless digital shopping experience

Client Tiesta

Year 2025

Services UI/UX Design, Webflow Development, API Integration

Duration 2 months

The Challenge

Tiesta had spent over a decade building a successful beverage business through in-person sales, farmers markets, retail partnerships, and local distribution. Despite this strong offline presence and loyal customer base, they had zero online sales capability—no e-commerce store, no digital product catalog, no way for customers to buy online. In 2025, this meant they were invisible to an entire generation of consumers who expect to shop digitally. The business was leaving money on the table and missing growth opportunities because their decade of expertise and quality products simply didn't exist online. They needed to transition into e-commerce without losing the personal, quality-focused brand identity they'd built offline.

Our Role

We handled this project entirely—every aspect from initial UX research and interface design to full Webflow development and payment gateway integration. Our team designed the product pages and checkout flows, built the platform in Webflow, and handled all technical integration of inventory management and payment APIs.

The Approach

Our strategy centered on translating Tiesta's offline credibility into digital trust. Beverage e-commerce is competitive—customers need to feel confident about product quality, shipping freshness, and brand authenticity before purchasing drinks they've never tasted. We chose Webflow for rapid development with full design control, prioritizing clean product presentation, clear ingredient transparency, and seamless checkout. The goal was to make online shopping feel as trustworthy and personal as buying directly from Tiesta at a farmers market, while delivering the speed and convenience modern consumers expect.

Discovery & Research

We started by analyzing successful beverage e-commerce sites to understand conversion patterns—what makes customers trust a drink brand enough to purchase online? We studied competitors in the premium beverage space, noting that most either go overly clinical (listing ingredients like a pharmacy) or too lifestyle-focused (all vibes, no substance). We interviewed Tiesta's existing customers to understand what they valued about the offline buying experience: direct answers about ingredients, transparent sourcing, and confidence in freshness. The key insight was that Tiesta's 10+ years of expertise needed to be front and center—this wasn't a new startup experimenting with recipes, this was a proven brand finally going digital. Customers would trust the online store if it communicated that same decade of quality and reliability.

Design & Development

We designed the UX around product transparency and effortless discovery. Each product page prominently displays ingredients, nutritional information, sourcing details, and customer reviews to build trust before purchase. The homepage features hero sections highlighting Tiesta's 10+ year heritage and commitment to quality, immediately establishing credibility for first-time visitors. We built a clean filtering system allowing customers to browse by flavor profiles, dietary needs, or beverage type—making it easy to find the right drink without overwhelming choice. The shopping cart and checkout flow were optimized for speed: one-page checkout, guest checkout option, clear shipping timelines, and multiple payment methods. We developed the entire platform in Webflow, leveraging its CMS for easy product management while maintaining full design control over every interaction. The trickiest technical challenge was integrating real-time inventory management to prevent overselling and connecting payment gateways (Stripe) with shipping automation—Webflow's API flexibility made this possible, but it required custom scripting to handle edge cases like multi-item orders and shipping zone calculations. We designed mobile-first because beverage purchases are often impulse buys—people browsing Instagram see a drink, want it immediately, and need checkout to work flawlessly on their phone.

Final Design

The final e-commerce platform successfully translates Tiesta's decade of offline credibility into a modern, trustworthy digital storefront. Customers can browse products with complete transparency, understand exactly what they're buying through detailed ingredient and sourcing information, and complete purchases in seconds with a streamlined checkout flow. The platform balances premium aesthetics with functional simplicity—it feels elevated without being pretentious, and delivers all the information customers need without overwhelming them. Tiesta now has a fully operational online sales channel that matches the quality and professionalism of their 10+ year offline business.

Results & Outcomes

The platform successfully launched Tiesta into e-commerce, transforming a decade of offline-only operations into a fully functional online business. The store went from concept to live sales in 2 months, giving Tiesta immediate access to digital-first customers and expanding their market reach beyond local distribution.

Key Achievements

Complete execution: UI/UX design, Webflow development, and payment/inventory API integration

Product transparency system with detailed ingredients, sourcing, and nutritional information to build customer trust

Streamlined one-page checkout with guest checkout, multiple payment options, and real-time shipping calculations

Mobile-first design optimized for impulse beverage purchases with fast load times and seamless mobile checkout

Real-time inventory management integration preventing overselling and automating stock updates

Brand heritage storytelling highlighting 10+ years of expertise to differentiate from new beverage startups

What We Learned

This project reinforced that established offline brands have a massive trust advantage when going online—but only if that credibility is communicated clearly. Tiesta's 10+ years of experience became the primary differentiator once we made it prominent in the design. We learned that beverage e-commerce demands extra transparency around ingredients and freshness because customers can't taste before buying—the more information we provided, the higher the conversion rate. The biggest technical lesson was balancing Webflow's design flexibility with the complexity of inventory and payment integrations—Webflow is amazing for visual control, but connecting real-time stock management required custom API work that isn't obvious upfront. If we were starting over, we'd prototype the checkout flow in higher fidelity before building it in Webflow—we went through three iterations in production, which could have been avoided with more detailed wireframing. This experience fundamentally shaped how we approach e-commerce projects: trust-building through transparency beats flashy visuals every single time.