Development

Certus Solutions Website Design & Development

Built a comprehensive B2B website that transforms diverse business services into a clear, navigable digital platform—making complex solutions accessible to decision-makers

Client Certus Solutions

Year 2024

Services UI/UX Design, Webflow Development

Duration 1 month

The Challenge

Certus Solutions, a comprehensive business solutions provider offering services spanning call center operations, lead generation, and digital marketing, faced a critical digital challenge: how do you create a website that showcases diverse services without overwhelming visitors or diluting the brand? Most multi-service B2B companies either create confusing mega-sites with too many navigation options, or oversimplify to the point where capabilities aren't clear. Business decision-makers need to quickly understand if Certus can solve their specific problem, find relevant service information, and feel confident enough to make contact—all while navigating a service portfolio that ranges from call center staffing to digital lead generation. The website needed to communicate versatility and expertise without feeling scattered or generic.

Our Role

We handled this project, managing every aspect from UI/UX design through full Webflow development. We designed the complete information architecture, created all visual layouts, built the responsive frontend in Webflow, integrated all service pages and contact forms, and deployed the final website to production. Every navigation decision, content hierarchy, and interaction pattern was our responsibility.

The Approach

Our strategy centered on structured clarity through thoughtful information architecture and visual hierarchy. Instead of treating each service as a separate silo, we focused on creating a unified platform that guides visitors from broad business challenges to specific solutions. The goal was to make complex service offerings feel organized and accessible—visitors should be able to quickly identify relevant services, understand capabilities, and take action. We prioritized intuitive navigation, clear service differentiation, and strong conversion pathways over flashy design elements that don't serve business goals.

Discovery & Research

We started by analyzing how multi-service B2B companies structure their websites, and the patterns were concerning—most either create overwhelming navigation with too many options, or oversimplify to generic "solutions" pages that don't actually explain what they do. We researched how business decision-makers evaluate service providers online: they want to quickly assess capabilities, understand expertise, and determine fit before investing time in contact. Through conversations with Certus leadership, we mapped out their service portfolio (call center, lead generation, digital marketing) and identified that their competitive advantage is integrated solutions—they can handle multiple business needs rather than forcing clients to work with separate vendors. The key insight: the website architecture should mirror how clients think about business challenges, not how Certus internally organizes services. Instead of "Our Services," think "What problem are you trying to solve?"

Design & Development

We designed the information architecture around a clear hierarchy: homepage establishes credibility and broad capabilities, service category pages group related offerings, individual service pages provide detailed information, and conversion pathways are prominent throughout. For visual design, we created a professional, modern aesthetic that feels credible without being corporate-stiff—clean layouts, strategic use of white space, consistent typography, and a color system that differentiates service categories while maintaining brand cohesion. We built the entire site in Webflow, leveraging its CMS capabilities to create flexible service page templates that maintain consistency while allowing unique content. The navigation system went through multiple iterations to balance completeness with simplicity—every service is accessible within two clicks, but the interface doesn't overwhelm first-time visitors. We implemented clear calls-to-action throughout the journey, low-friction contact forms, and service-specific lead capture that helps Certus route inquiries appropriately. The technical challenge was creating a site structure that feels organized without feeling rigid—business needs are messy, and the website needed to accommodate various entry points and exploration paths. Content strategy focused on clarity over jargon: explaining what each service actually delivers, who it's for, and how to get started.

Final Design

The final website presents Certus Solutions as a comprehensive, credible business partner through thoughtful information architecture and professional design. The site successfully balances service breadth with navigational clarity—visitors can quickly find relevant services, understand capabilities, and take action without getting lost in complexity. The modern Webflow build ensures a professional experience across all devices, converting visitors into qualified leads through clear messaging and strategic conversion pathways.

Results & Outcomes

The website successfully established Certus Solutions' professional digital presence and created a clear platform for service discovery and lead generation. The structured information architecture helps business decision-makers quickly assess capabilities and take action, positioning Certus as an organized, credible multi-service partner.

Key Achievements

Structured information architecture that organizes diverse services (call center, lead generation, digital marketing) without overwhelming visitors

Complete execution: UI/UX design, content architecture, Webflow development, and production deployment

Intuitive navigation system that balances service breadth with simplicity—every service accessible within two clicks

Clear conversion pathways with service-specific contact forms that help route inquiries appropriately

Fully responsive Webflow build with CMS flexibility for easy service updates and content management

Professional design that differentiates Certus from generic B2B competitors while maintaining credibility and trust

What We Learned

This project reinforced that multi-service websites succeed or fail based on information architecture—beautiful design can't save confusing navigation. We learned that B2B decision-makers want efficiency over exploration; they're not browsing for entertainment, they're solving problems and need to quickly assess if you can help. The biggest challenge was resisting the temptation to add more navigation options to ensure "everything is accessible"—paradoxically, fewer well-organized paths often provide better access than comprehensive menus. Working in Webflow taught us to balance visual development speed with structural discipline; it's easy to create layouts quickly, but maintaining consistency across dozens of pages requires systematic thinking. If we were starting over, we'd spend even more time upfront mapping user journeys based on different business problems rather than service categories—understanding how different visitors enter and explore would have optimized the navigation even further. This experience shaped our understanding that B2B websites are fundamentally wayfinding systems: clear signs matter more than impressive visuals, and the best design is the one users don't notice because they found what they needed effortlessly.