The Challenge
Sherif Sherifi, an experienced attorney, needed a professional web presence that would attract clients in a competitive legal market. The challenge was navigating the delicate balance that plagues legal websites: how do you communicate authority and expertise without creating a cold, intimidating barrier? Most attorney websites fall into one of two traps—either overly formal corporate designs that feel distant and unapproachable, or generic template sites that undermine credibility. Potential clients need to trust they're working with a serious legal professional, but they also need to feel comfortable reaching out. The website needed to convert visitors who are often stressed, confused, and hesitant about engaging legal services.
Our Role
We handled this project, managing every aspect from UI/UX design through full Webflow development. We designed the complete user experience, created all visual layouts, wrote the site architecture, built the responsive frontend in Webflow, and deployed the final website to production. Every design decision, interaction pattern, and content hierarchy was our responsibility.
The Approach
Our strategy centered on humanizing legal expertise through modern, accessible design. Instead of defaulting to the typical dark, formal aesthetic of law firm websites, we focused on creating a clean, contemporary interface that feels professional without being intimidating. The goal was to make legal services feel approachable and transparent—visitors should immediately understand what Sherif offers, how he can help, and how to take the next step. We prioritized clarity, readability, and intuitive navigation over legal jargon and complexity.